| 000 | 00605cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 840814s1985 nyua b 001 0 eng | ||
| 020 | _a0070489246 : | ||
| 050 | 0 | 0 |
_aHF5415.13 _bG85 |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1985. |
||
| 300 |
_axvi, 444 p. : _bill. ; |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPaul, Gordon W. | |
| 942 | _cBK | ||
| 999 |
_c13564 _d13564 |
||