000			01571cam a2200301 i 4500
008			150506s2014 njua 001 0 eng
020			_a9781118968055 (pbk.)
020			_a1118968050 (pbk.)
050	0	0	_aHF5415.5 _bO87
100	1		_aOsterwalder, Alexander,
245	1	0	_aValue proposition design : _bhow to create products and services customers want / _cwritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
260			_aHoboken _bJohn-Wiley & Sons _c2014
300			_axxv, 290 pages : _bcolor illustrations ;
500			_aIncludes index.
520			_aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650		0	_aCustomer services _xManagement.
650		0	_aQuality control.
650		0	_aProduction management _xQuality control.
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aCustomer relations.
700	1		_aPigneur, Yves,
700	1		_aBernarda, Gregory,
700	1		_aSmith, Alan,
942			_cBK
999			_c13507 _d13507