| 000 | 00588cam a2200181 i 4500 | ||
|---|---|---|---|
| 008 | 130826t20152015caua b 001 0 eng | ||
| 020 | _a9781452242873 (pbk.) | ||
| 050 | 0 | 0 |
_aHF 5415.1255 _bJ64 |
| 100 | 1 | _aJohansson, Johny K. | |
| 245 | 1 | 0 |
_aContemporary brand management / _cJohny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. |
| 260 |
_aLos Angeles _bSage _c2015 |
||
| 300 |
_axi, 259; _billustrations : |
||
| 650 | 0 |
_aBranding (Marketing) _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 942 | _cBK | ||
| 999 |
_c13470 _d13470 |
||