000			00816nam a2200265Ia 4500
008			230212s9999||||xx |||||||||||||| ||und||
020			_a9781472435569
041			_aeng
050			_aHF 5415.2 L677
100			_aLorange, P.
245		0	_aFrom Great to gone : _bwhy FMCG companies are losing the race for customers _cPeter Lorange & Jimmi Rembiszewski
260			_aSurrey, England _bGower Publishing Ltd _c2014
300			_axi, 161 p. _c26 cm.
520			_aOpens your company's mind to the modern consumer and a new way of going to market
650			_aConsumer Behaviour
650			_aConsumer Goods
650			_aMarket Studies
650			_aMarketing
650			_aNew Products
650			_aStrategic Planning
700			_aRembiszewski, J.
942			_cBK
999			_c12577 _d12577