000 | 00792nam a2200253Ia 4500 | ||
---|---|---|---|
008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781516514267 | ||
041 | _aeng | ||
050 | _aRA 410.50 W674 | ||
100 | _aWoolridge, B. R. | ||
245 | 0 |
_aHealthcare marketing : _bstrategies for creating value in the patient experience |
|
250 | _a1st. ed. | ||
260 |
_aUS _bCognella Inc. _c2019 |
||
300 |
_a260 p. _c25 cm. |
||
520 | _aProvides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. | ||
650 | _aHealth Administration | ||
650 | _aHealth Services | ||
650 | _aMarketing | ||
650 | _aMedical Care | ||
700 | _aCamp, K. M. | ||
942 | _cBK | ||
999 |
_c11999 _d11999 |