000 00792nam a2200253Ia 4500
008 230212s9999||||xx |||||||||||||| ||und||
020 _a9781516514267
041 _aeng
050 _aRA 410.50 W674
100 _aWoolridge, B. R.
245 0 _aHealthcare marketing :
_bstrategies for creating value in the patient experience
250 _a1st. ed.
260 _aUS
_bCognella Inc.
_c2019
300 _a260 p.
_c25 cm.
520 _aProvides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.
650 _aHealth Administration
650 _aHealth Services
650 _aMarketing
650 _aMedical Care
700 _aCamp, K. M.
942 _cBK
999 _c11999
_d11999