| 000 | 00553nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 050 | _aHF 5415 B745 | ||
| 100 | _aBrown, S. | ||
| 245 | 0 |
_aMarketing : _bthe retro revolution _cStephen Brown |
|
| 250 | _a1st ed | ||
| 260 |
_aLondon _bSage Publications _c2001 |
||
| 300 |
_ax, 262 p. _c24 cm |
||
| 520 | _aDemonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c11992 _d11992 |
||