000			01058nam a2200265Ia 4500
008			230212s9999||||xx |||||||||||||| ||und||
020			_a1578516005
041			_aeng
050			_aHF 5415 K633
100			_aKotler, P
245		0	_aMarketing moves : _bA new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee
260			_aBoston _bHarvard Business Review _c2002
300			_axii, 191 p. _c24 cm.
520			_aDescribes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.
650			_aAccess To Markets
650			_aMarket
650			_aMarket Planning
650			_aMarket Studies
650			_aMarketing
650			_aRetail Marketing
700			_aJain, D. C.Maesincee
942			_cBK
999			_c11813 _d11813