| 000 | 00673nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0750620110 | ||
| 041 | _aeng | ||
| 050 | _aHF 5415 M388 | ||
| 100 | _aMassingham, L | ||
| 245 | 0 |
_aMarketing case studies : _bhow to tackle them, how to answer them _cLester Massingham & Geoff Lancaster |
|
| 250 | _a2nd | ||
| 260 |
_aLondon _bButterworth-Heinemann _c1995 |
||
| 300 |
_avii, 214 p. _c24 cm |
||
| 650 | _aMarket | ||
| 650 | _aMarket Planning | ||
| 650 | _aMarket Studies | ||
| 650 | _aMarketing | ||
| 650 | _aRetail Marketing | ||
| 700 | _aLancaster, G. | ||
| 942 | _cBK | ||
| 999 |
_c11222 _d11222 |
||