| 000 | 00663nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1863733582 | ||
| 041 | _aeng | ||
| 050 | _aHF 5821 S985 | ||
| 100 | _aSutherland, M | ||
| 245 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn`t and why _cMax Sutherland |
|
| 260 |
_aLondon _bAllen & Unwin _c1993 |
||
| 300 |
_axvii, 246 p. _c23 cm |
||
| 650 | _aAccess To Markets | ||
| 650 | _aAdvertising | ||
| 650 | _aMarket | ||
| 650 | _aMarket Planning | ||
| 650 | _aMarketing | ||
| 650 | _aPromotion | ||
| 650 | _aTrade Promotion | ||
| 942 | _cBK | ||
| 999 |
_c10621 _d10621 |
||