000			00702nam a2200205Ia 4500
008			230212s9999||||xx |||||||||||||| ||und||
020			_a9780684826554
041			_aeng
050			_aHD 59.2 S357
100			_aSchmitt, B.
245		0	_aMarketing aesthetics : _bthe strategic management of brands, identity and image _cBernd Schmitt & Alex Simonson
260			_aNew York _bThe Free Press _c1997
300			_axv, 345p. _c23 cm.
520			_aOffers clear guidelines for harnessing a company's total aesthetic output - its 'look and feel'- to provide a vital competitive advantage
650			_aBusiness Organization
700			_aSimonson, A.
942			_cBK
999			_c10595 _d10595