000 00643nam a2200253Ia 4500
008 230212s9999||||xx |||||||||||||| ||und||
041 _aeng
050 _aHF 5415 G526
100 _aGilmore, F
245 0 _aBrand warriors :
_bcorporate leaders share their winning strategies
260 _aNew York
_bHarperCollins
_c1997
300 _a.
650 _aAccess To Markets
650 _aBusiness Management
650 _aBusiness Organization
650 _aMarket
650 _aMarket Planning
650 _aMarket Studies
650 _aMarketing
650 _aRetail Marketing
942 _cBK
999 _c10064
_d10064