Ratneshwar, S., ed <br/><br/>
The why of consumption :  contemporary perspectives on consumer motives, goals and desires 
S. Ratneshwar,David Glen Mick & Cynthia Huffman [eds.] 
 - 1st ed 
 - Oxon  Routledge  2000 
 - xx, 330 p.  24 cm. 
<br/><br/> A compilation of contributions from leading scholars who have extended our knowledge of the 'why' of consumption, in a world where consumption itself has become the defining phenomenon of human life and society 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour<br/>Consumers<br/>Research
<br/><br/><label>LC Class. No.: </label>HF 5415.32 W477