Wells, D <br/><br/>
Consumer behaviour 
William D. Wells & David Prensky 
 - New York  John Wiley  1996 
 - xxi, v. p.  27 cm. 
<br/><br/><label>ISBN: </label>0471596418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Business Management<br/>Market<br/>Market Planning<br/>Market Stabilization<br/>Market Studies<br/>Marketing<br/>Retail Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.32 W455