Foroudi, P.., ed <br/><br/>
Contemporary issues in branding 
edited by Pantea Foroudi, Maria Palazzo 
 - 1st ed. 
 - London  Routledge, Taylor & Francis Group  2020 
 - xvi, 299 p.  25 cm 
<br/><br/> Provides students & academics with a comprehensive analysis of the theory & practice of branding. Recognizing the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity & stakeholders. 
<br/><br/><label>ISBN: </label>9781138368545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.1255 F675