McCarthy, E. J. <br/><br/>
Basic marketing :  a managerial approach 

 - 10th 
 - Boston  Irwin  1990 
 - 
<br/><br/><label>ISBN: </label>0256068658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Planning<br/>Marketing<br/>Promotion<br/>Retail Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 M237