Murray, J. A <br/><br/>
Strategy and process in marketing 
John A. Murray & Aidan O&rsquo;Driscoll 
 - London  Prentice Hall  1996 
 - xiii, 505 p.  24 cm. 
<br/><br/><label>ISBN: </label>0131821636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Access To Markets<br/>Market<br/>Market Planning<br/>Market Studies<br/>Marketing<br/>Planning<br/>Product Development; New Products<br/>Strategic Planning
<br/><br/><label>LC Class. No.: </label>HF 5415.13 M877