The Nonprofit communications handbook : how to engage donors, raise more money & strengthen your nonprofit's brand through donor-focused communications
Jeff McLinden
- 1st. ed.
- Jeff McLinden 2012
- 134 p. 24 cm.
You will learn about the 'power channels' that help you raise more money how to take best advantage of what's working in your hyper-competitive fundraising environment how to employ 'cross-channel ' marketing communications & new technologies to engage your stakeholders in a meaningful 'conversations'to raise more money