McLinden, J.

The Nonprofit communications handbook : how to engage donors, raise more money & strengthen your nonprofit's brand through donor-focused communications Jeff McLinden - 1st. ed. - Jeff McLinden 2012 - 134 p. 24 cm.

You will learn about the 'power channels' that help you raise more money how to take best advantage of what's working in your hyper-competitive fundraising environment how to employ 'cross-channel ' marketing communications & new technologies to engage your stakeholders in a meaningful 'conversations'to raise more money

9781482069945


Communication
Non-profit Organizations

HF 5415 M355