Hinson, R. E.., et al [eds.] <br/><br/>
Health service marketing management in Africa 
Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola & Lydia Aziato.., editors 
 - 1st. ed. 
 - New York  Routledge/Productivity Press  2020 
 - xv, 291 p.  25 cm. 
<br/><br/> Responds to calls for quality healthcare service management practices or processes from African & other developing economy perspectives. Covers 7 thematic areas in healthcare: strategy marketing imperatives in the management product & pricing management distribution & marketing communications managing people physical evidence & service quality management, & process management. 
<br/><br/><label>ISBN: </label>9780367001933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Africa<br/>Health Administration<br/>Health Services<br/>Marketing<br/>Medical Care
<br/><br/><label>LC Class. No.: </label>RA 410.55 .35 H437