Smith, D. K <br/><br/>
Marketing toolkit for Nigeria 
D. K. Smith 
 - Ibadan  Spectrum Books  2001 
 - xvi, 677 p.  24 cm. 
<br/><br/> Constructed around two key premises: effective marketing & marketers requires deep knowledge of the attitudes & behaviours of targeted customers and of the characteristics of the environment which impact on customer attitudes & behaviours & the key tasks of marketing & marketers are to acquire new customers, develop existing ones, & retain existing customers. 
<br/><br/><label>ISBN: </label>9780292950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Access To Markets<br/>Market<br/>Market Planning<br/>Market Studies<br/>Marketing<br/>Nigeria
<br/><br/><label>LC Class. No.: </label>HF 5415.2 S657