Chattopadhyay, A. <br/><br/>
The new emerging market multinationals :  four strategies for disrupting markets and building brands 
Amitava Chattopadhyay, Aysegul Ozsomer & Rajeev Batra 
 - 1st ed 
 - New York  MacGraw  2012 
 - xii, 335 p.  24 cm. 
<br/><br/> A result of an in-depth study of 39 EMNCs, by renowned experts in global branding and marketing, to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. 
<br/><br/><label>ISBN: </label>9780071782890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic Planning
<br/><br/><label>LC Class. No.: </label>HF 5415.125 B397