Keegan, W. J. <br/><br/>
Multinational marketing management 
Warren J. Keegan 
 - 2nd ed. 
 - New Jersey  Prentice Hall  1980 
 - xxii, 613 p.  24 cm. 
<br/><br/><label>ISBN: </label>0136050557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 K445