Creating Value Through International Strategy
Africa Arino, Pankaj Ghemawat & Joan E. Ricart
- 1st ed.
- Houndsmill Palgrave Macmillan 2004
- xxi, 263 p. 24 cm
Brings answers to such fundamental questions as: what are the sources of value creation in global strategies? How do companies design their international structure? How do companies manage the process of international expansion? How does location specificity matters in this process?
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Alliances Business Management Development Strategy Transnational Corporations