Kotler, P. Marketing management : analysis, planning, implementation and control Philip Kotler - 8th - London Prentice Hal 1994 - xxix, 801 p. 27 cm. ISBN: 0137228511 Subjects--Topical Terms: Business ManagementManagement TechniquesMarket PlanningMarketing LC Class. No.: HF 5415.I3 K678