Guenzi, P.., ed

Sales force management : a multinational perspective Paolo Guenzi & Susi Geiger..,[eds.] - 1st ed - Houndmills, Basingstoke Hampshire Palgrave Macmillan 2011 - xxvii, 491 p. 26 cm

International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context International Sales Management provides unique access to European and international experts, with globally relevant case studies.

9780230245952


Management
Sales

HF 5438.4 S275