Christensen, C. M.., et al <br/><br/>
Competing against luck :  the story of innovation and customer choice 
Clayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan 
 - 1st ed. 
 - New York  HarperCollins Book  2016 
 - xix, 262 p.  23 cm. 
<br/><br/> Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs. 
<br/><br/><label>ISBN: </label>9780062435613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Services
<br/><br/><label>LC Class. No.: </label>HD 53 C487