Jeannet, J. P. <br/><br/>
Global Marketing Strategies 
Jean-Pierre P Jeannet & H. David Hennessey 
 - 4th ed. 
 - Boston  Houghton Mifflin Company  1998 
 - xxi, 918 p.  26 cm. 
<br/><br/> Focuses on global marketing strategies 
<br/><br/><label>ISBN: </label>039587162x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Trade<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 J435