Bedbury, S <br/><br/>
A New Brand world :  8 principles for achieving brand leadership in the 21st century 
Scott Bedbury 
 - New York  Viking Penguin Group  2002 
 - xix, 220 p.  25 cm. 
<br/><br/> In this book, the author who helped to make Nike and Starbucks two of the most successful brand stories of recent years, explains this often mysterious process by setting out the principles that helped these operations grow more than fivefold and established them as leaders in their respective categories 
<br/><br/><label>ISBN: </label>0670030767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Creation<br/>Business Management<br/>Business Services<br/>Management Techniques
<br/><br/><label>LC Class. No.: </label>HD 69 B433