Christensen, C. M.

Seeing What's Next : Using the theories of innovation to predict industry change Clayton M. Christensen, Scott D. Anthony & Erika A. Roth - 1st ed. - Boston Harvard Business School Press 2004 - xxxix, 312 p. 26 cm

Presents a reliable method for answering the questions as to: whether a hot new start-up will succeed or fail? which emerging technologies are consumers likely to embrace? does an entrant pose a threat to a leading incumbent? how will government regulations affect competitive battles? are company managers making wise or myopic decisions? which firm will come out tops?

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Development Strategy
Strategic Planning
Technological Change
Technological Forecasting

HD 30.28 C547