Lawton, T. C.., ed <br/><br/>
The Routledge Companion to non-market strategy 
Thomas C. Lawton & Tazeeb S. Rajwani [eds] 
 - 1st ed 
 - Oxon  Routledge  2015 
 - xxii, 426 p.  25cm. 
<br/><br/> Presents the current state of the art in the field and identifies a rich set of research opportunities for improving our understanding of the non-market environment, for developing insights to improve strategy formulation and selection, and for empirically evaluating the effectiveness of strategies for enhancing firm's performance & legitimacy. 
<br/><br/><label>ISBN: </label>9780415712316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Strategic Planning<br/>Transnational Corporations
<br/><br/><label>LC Class. No.: </label>HD 62.4 656