Davies, Gary... et al <br/><br/>
Corporate reputation and competitiveness 
Gary Davies.., et al 
 - 1st ed. 
 - London  Routledge  2003 
 - xiii, 272p.  23 cm. 
<br/><br/> A brief history of strategic thought Traditional approach to reputation management The reputation paradigm The company as a brand Defending a reputation Measuring reputation : the corporate personality scale The management of image & identity Managing the reputation chain Reputation & business performance Challenges in reputation management Managing the personality of the organization 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Corporations<br/>Public Relations
<br/><br/><label>LC Class. No.: </label>HD 59.2 D388