McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy 
 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1968. 
 - xxvii, 755 p. :  col. ill. ; 
 - The Irwin series in marketing .
<br/><br/> System requirements for disk (version 1.0): IBM PC.  Includes indexes. 
<br/><br/><label>ISBN: </label>0256036497 0256060517 (disk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / M33