Halpern, David
Inside the Nudge Unit how small changes can make a big difference /
David Halpern
- London Penguin Books, 2016
- xiv, 383p. : ill. ;
9780753556559 (pbk.)
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
HB 74.P8 / H357