Bottom of the Pyramid marketing :  making, shaping and developing BOP markets / 
edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). 
 - First edition. 
 - Bingley  Emerald  2019 
 - xiv, 219 pages :  illustrations ; 
<br/><br/><label>ISBN: </label>1787145565 9781787145566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Low-income consumers.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.I3  / B684