Bagozzi, Richard P. <br/><br/>
Principles of Marketing Management/ 
Richard P. Bagozzi 
 - New York  Macmillan  1986 
<br/><br/><label>ISBN: </label>9780023051715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marekting Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / B35