Czinkota, Michael R. <br/><br/>
Marketing Management:  text and cases/ 
Michael R. Czinkota, Masaaki Kotabe, & David Mercer 
 - Cambridge  Blackwell  1997 
 - xxii, 675 pages; 
<br/><br/><label>ISBN: </label>9781557866943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--Marketing Management: case studies
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / C95