Kotler, Philip. Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ; ISBN: 0135524806 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / K64