Kotler, Philip. Marketing management : analysis, planning, and control / Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xi, 722 p. : ill. ; ISBN: 0135579759 : Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / K636