Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr. 
 - 2nd ed. 
 - Fort Worth :  Dryden Press,  c1992. 
 - xxi, 837 p. :  ill. ; 
<br/><br/> One "statistics command summary" chart inserted. 
<br/><br/><label>ISBN: </label>0030540178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C49