Boyd, Harper W. <br/><br/>
Marketing management :  a strategic approach with a global orientation / 
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. 
 - 3rd ed. 
 - Boston, Mass :  Irwin/McGraw-Hill,  c1998. 
 - xxii, 547 p. :  ill. ; 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0256226326 (pbk. : alk. paper) 0071154299 (international) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B69