Lazer, William. <br/><br/>
Marketing management :  foundations and practices / 
William Lazer, James D. Culley. 
 - Boston :  Houghton Mifflin Co.,  c1983. 
 - xxiv, 869 p. :  ill. ; 
<br/><br/><label>ISBN: </label>0395327164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / L39