Davis, Kenneth Rexton, <br/><br/>
Marketing management / 
Kenneth R. Davis. 
 - 4th ed. 
 - New York :  Wiley,  c1981. 
 - xix, 778 p. :  ill. ; 
<br/><br/><label>ISBN: </label>047105948X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D385