Guiltinan, Joseph P. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 2nd ed. - New York : McGraw-Hill, c1985. - xvi, 444 p. : ill. ; - McGraw-Hill series in marketing . ISBN: 0070489246 : Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / G85