Blakeman, Robyn, Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - Third edition. - Lanham Rowman & Littlefield 2018 - viii, 359 ISBN: 9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper) Subjects--Topical Terms: Communication in marketing. LC Class. No.: HF5415.123 / B557