Awoyinfa, M. <br/><br/>
Nigerian Marketing Memoirs :  50 case studies 
Mike Awoyinfa & Dimgba Igwe 
 - 1st ed 
 - Lagos  McDee Communications Ltd.,  2005 
 - xx, 938p.  24 cm. 
<br/><br/> The book offers practical and experiential wisdom in the areas of Nigeria's entrepreneurial marketing geniuses, the story behind some famous Nigerian big brands etc. 
<br/><br/><label>ISBN: </label>0780286071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Nigeria
<br/><br/><label>LC Class. No.: </label>HF 5415 A969