Albaum, G., et al <br/><br/>
International marketing and export management 
Gerald Albaum, Jesper Strandskov, Edwin Duerr & Lawrence Dowd 
 - 2nd 
 - Workingham  Addison  1994 
 - xix, 484 p.  24 cm. 
<br/><br/> The themes are the understanding of marketing processes and the management of export operations and decision making. The book shows how a company operates creatively in the international environment, dealing with the selection of markets in the context of prevailing economic, political, legal and cultural conditions. 
<br/><br/><label>ISBN: </label>0201624044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Market<br/>Market Planning<br/>Market Studies<br/>Marketing<br/>Trade Promotion
<br/><br/><label>LC Class. No.: </label>HF 5415 A523