Hinson, R. E.., et al

Customer service essentials : lessons for Africa and beyond Robert E. Hinson, Ogechi Adeola, Kojo Oppomg Nkrumah, Charles Agyinasare, Kwame Adom. - 1st ed. - Charlotte, NC Information Age Publishing 2019 - xi, 247 p. 24 cm

Written with the understanding that successful organizations build a base of loyal customers who provide repeat business & positively influence potential customers. Building positive relationships with loyal customers requires careful planning of the service experience & paying due attention to service delivery at all customer touch points.

9781641136860


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