Customer service essentials : lessons for Africa and beyond
Robert E. Hinson, Ogechi Adeola, Kojo Oppomg Nkrumah, Charles Agyinasare, Kwame Adom.
- 1st ed.
- Charlotte, NC Information Age Publishing 2019
- xi, 247 p. 24 cm
Written with the understanding that successful organizations build a base of loyal customers who provide repeat business & positively influence potential customers. Building positive relationships with loyal customers requires careful planning of the service experience & paying due attention to service delivery at all customer touch points.