Patterson, S. J. <br/><br/>
Strategic communications for nonprofit organizations :  seven steps to creating a successful plan 
Sally J. Patterson, Janel M. Radtke 
 - 2nd. ed. 
 - Hoboken, NJ  John Wiley & Sons, Inc.  2009 
 - xiv, 274 p.  27 cm. 
<br/><br/> Authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, & maximize scarce organizational resources to achieve social change. 
<br/><br/><label>ISBN: </label>9780470401224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Non-profit Organizations<br/>Planning
<br/><br/><label>LC Class. No.: </label>HF 5415 R239