Hatch, M. J. <br/><br/>
Taking brand initiative :  how companies can align strategy, culture, and identity through corporate branding 
Mary Jo Hatch & Maijken Schultz 
 - 1st ed. 
 - San Francisco, CA  Jossey-Bass  2008 
 - xix, 266 p.  24 cm 
<br/><br/> Shows the power of combining insights into corporate culture with an understanding of the practical problems of economic survival through branding 
<br/><br/><label>ISBN: </label>9780787998301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD 59.2 H388