Rethinking business models for innovation : lessons from entrepreneurial projects
Valerie Chanal[ed.]
- 1st ed.
- http://www.rethinkingbusinessmodel.net 2011
- 151 p. 30 cm.
Explores the link between innovation & business models in many different situations: from emerging to mature markets, from recent technologies to proven solutions by combining real-life examples with business theory thus providing the reader a great reading and learning experience