Choices, Values, and Frames
Daniel Kahneman & Amos Tversky [eds.]
- 1st ed.
- New York Cambridge University Press 2000
- xx, 840 p. 26 cm.
Presents a selection of the research that grew from the editors' early collaboration on prospect theory the landmark article that offered the first compelling alternative to the standard "rational agent" model of choice under risk
0521627494
Decision Making Management Management Attitudes Management Techniques